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How to Earn Money on Facebook in 2025




In 2025, Facebook has evolved beyond a simple social media platform. It is now one of the most powerful digital marketplaces and income-generating platforms in the world. Whether you are a content creator, business owner, or digital marketer, Facebook offers multiple ways to earn real money if you understand how to navigate and use its monetization tools effectively.


This blog will give you a detailed and authentic guide on how to earn money on Facebook in 2025 using updated strategies, practical insights, and real-world opportunities.


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### 1. **In-Stream Ads for Video Content**


Facebook continues to reward video creators with in-stream ad revenue. If you post original videos that keep users engaged for at least 3 minutes, you can enable in-stream ads and earn a share of the ad revenue generated from views.


**Requirements to qualify in 2025 include:**


* At least 5,000 followers on your profile or page

* A minimum of 60,000 total minutes of video watched in the last 60 days

* At least five active video uploads on your page


Once approved, ads will be automatically placed in your videos, and you’ll be paid based on ad impressions and engagement.


**Tip:** Focus on original, niche content. Facebook’s algorithm now favors content that sparks interaction and watch time. Use Facebook Reels, Lives, and long-form videos to boost visibility.


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### 2. **Facebook Reels Bonus Program**


In 2025, Facebook Reels remains one of the fastest-growing content formats. Meta has enhanced its Reels Play Bonus program to reward creators for posting engaging short-form content.


To qualify, you must:


* Consistently post Reels with high engagement

* Follow Facebook’s originality guidelines

* Be based in an eligible country


Once eligible, Facebook pays you based on the number of views, consistency, and audience interaction with your Reels.


**What makes it unique in 2025:** Facebook now includes AI-powered music recommendations and editing tools, which means even low-budget creators can compete with bigger influencers as long as their content is creative and engaging.


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### 3. **Facebook Stars and Live Gifts**


When you go live on Facebook, your viewers can send you Stars, a form of virtual currency they purchase with real money. Each Star earns you approximately \$0.01. In 2025, Meta has expanded the feature by introducing **Live Gifts** — animated virtual items that also translate into real earnings.


To maximize your Star earnings:


* Engage directly with your audience during lives

* Offer Q and A sessions, tutorials, or exclusive behind-the-scenes content

* Encourage followers to support your content by purchasing and sending Stars


Meta also introduced **Star Goals**, which allow creators to set a fundraising target and unlock bonuses when reached.


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### 4. **Facebook Subscriptions**


Subscriptions are one of the most stable ways to generate monthly income. Fans can pay a recurring fee to access premium content, exclusive groups, behind-the-scenes videos, shout-outs, and other perks.


**To be eligible for Subscriptions in 2025:**


* You need to have at least 10,000 followers or 250 return viewers

* Post content regularly and follow Facebook’s monetization standards

* Have an active and engaging community


Facebook allows you to set your own subscription price and customize subscriber benefits. You also gain access to insights and retention tools to keep your subscriber base active and growing.


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### 5. **Affiliate Marketing and Brand Collaborations**


If you have a large following or a niche audience, brands are constantly looking for creators to promote their products. Facebook now supports affiliate links and branded content partnerships directly through its Creator Studio and Meta Brand Collab Manager.


**Steps to monetize through affiliates in 2025:**


* Sign up for affiliate programs or brand networks

* Share tracked product links in your posts, stories, and videos

* Earn commissions from sales generated through your links


Facebook now highlights affiliate posts with a special tag and even suggests trending products that match your audience’s interests, making it easier to convert followers into customers.


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### 6. **Selling Products on Facebook Shops**


Facebook Shops is an integrated e-commerce platform that allows businesses and creators to sell physical and digital products directly through Facebook and Instagram.


In 2025, setting up a shop is even easier with tools for inventory management, product tagging in posts, and integration with payment platforms like PayPal and Mpesa (for African users).


You can:


* Promote your products through live selling

* Tag products in Reels and stories

* Use ads to drive traffic to your shop


The new **AI-powered product suggestions** allow Facebook to recommend your products to users based on their browsing and interaction history.


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### 7. **Bonuses and Challenges from Meta**


Meta has launched a range of monetization challenges, where creators receive cash bonuses for reaching certain performance goals — like growing your followers by a specific number or increasing your Reels reach.


These challenges vary month to month and are offered through Creator Studio. Check your Professional Dashboard for invitations.


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### 8. **Monetize Facebook Groups**


In 2025, Facebook has introduced **paid access** to exclusive groups. If you manage a community focused on valuable content such as business tips, fitness coaching, or parenting support, you can charge a monthly fee for group access.


You can:


* Offer online courses or workshops

* Provide downloadable resources

* Run mentorship or accountability programs


Members get access to insider knowledge, and you earn passive income by maintaining the group.


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### Final Thoughts


Facebook has become more than a social network. It is a dynamic ecosystem where creators, influencers, and business-minded individuals can thrive financially. But success requires strategy, consistency, and understanding the tools available to you.


To earn money on Facebook in 2025:


* Stay consistent with original content

* Use multiple monetization tools instead of relying on one source

* Keep up with new Meta features and updates

* Build an engaged and loyal community


With effort and the right approach, Facebook can be more than a platform — it can be your next paycheck.


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**Start today** by switching your profile or page to Professional Mode and exploring your eligibility on Meta’s Professional Dashboard. Opportunities are waiting.


If you need help setting up any of these features, drop a comment o

r contact us through Owizz Blogs and we’ll guide you.


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*Written by Owizz Blogs — Empowering digital creators with real information.*

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