Is Facebook Paying Kenyan Creators? Here's What You Need to Know

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Kenyan content creators finally have a reason to smile—Facebook now pays creators in Kenya for their videos and reels, thanks to Meta's expanded monetization features. Here's everything you need to know, broken down clearly.

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### 📅 When It Started

In June 2024, Facebook officially rolled out monetization tools in Kenya following successful talks with the Kenyan government. This development made Kenya one of the first dozen African countries where creators could earn directly from their Facebook content.

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### 🎥 What’s Available

Two main features are available for Kenyan creators:

**In‑stream ads: These appear before, during, or after long-form videos (including live streams).

*Reels ads: Short video ads inserted into Facebook Reels, earning creators a share based on performance.

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### 📊 Who Is Eligible?

Creators must meet these basic requirements:

* A minimum of 5,000 followers on Facebook (profile or page).

*60,000 total watch minutes in the past 60 days for profiles, or 600,000 minutes for pages.

* At least five active videos on a profile, or live videos depending on the content type.

* Must be 18+ years old and comply with Facebook's monetization and content policies.

Once eligible, creators can apply and get paid monthly based on ad earnings, paid via Meta’s payment setup—often linked to M‑Pesa for easier access.

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### 💰 How Much Can You Make?

Ad revenue rates vary, but Kenyan creators typically earn between \$8 and \$20 per 1,000 views—or about Sh1,200 to Sh3,000 per 1,000 views. The split is about 55% to the creator and 45% to Meta. As viewership grows, it's possible to earn thousands of dollars per month.

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### ✅ Why It Matters

More income streams: Beyond YouTube and sponsored content, creators now have a new way to monetize.

Nurturing local storytelling: Supports Kenyan content producers in Swahili, English, and local dialects.Boosting creative economy: Encourages youth entrepreneurship in digital media.

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### 🛠 Tips to Maximize Earnings

* Post consistently and engage followers.

* Optimize videos to rack up watch minutes quickly.

* Stick to Facebook's community and monetization rules.

* Diversify with branded content, fan support, and collaborations.

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### 🔍 Final Verdict

Yes—Facebook is now paying Kenyan creators. The platform offers a genuine payout mechanism that rewards quality, consistency, and audience engagement.

For Kenyan creators who can hit the eligibility marks—5,000+ followers, solid watch time, original video content—this is a timely opportunity to earn real money from their creativity.

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In short: Yes, Facebook is paying Kenyan crea

tors—and if you play your cards right, it's money with potential.

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